Santa Monica, CA, March 10, 2009 – Today, Surfrider Foundation announced its official support for Dot Eco LLC’s application for the new top level domain .eco. On the heels of Dot Eco LLC entering into an integrated partnership with former Vice President Al Gore and his philanthropy, the Alliance for Climate Protection, to secure and promote the .eco top level domain, Surfrider Foundation is expressing its support for the .eco application.

Surfrider is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 90 chapters worldwide.

“Dot Eco LLC and Surfrider Foundation share similar missions – to make a significant contribution towards protecting our planet’s environment. Dot Eco has our full support for its application to ICANN for the .eco top level domain,” said Jim Moriarty, Surfrider Foundation’s CEO.

.eco will be established for individuals to express their support for environmental causes, for companies to promote their environmental initiatives, and for environmental organizations to maintain their websites in a namespace that is more relevant to their core missions. By charter, a majority of the profits of the .eco initiative will be distributed to support environmental causes. (more…)