Santa Monica, CA, March 10, 2009 – Today, Surfrider Foundation announced its official support for Dot Eco LLC’s application for the new top level domain .eco. On the heels of Dot Eco LLC entering into an integrated partnership with former Vice President Al Gore and his philanthropy, the Alliance for Climate Protection, to secure and promote the .eco top level domain, Surfrider Foundation is expressing its support for the .eco application.

Surfrider is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 90 chapters worldwide.

“Dot Eco LLC and Surfrider Foundation share similar missions – to make a significant contribution towards protecting our planet’s environment. Dot Eco has our full support for its application to ICANN for the .eco top level domain,” said Jim Moriarty, Surfrider Foundation’s CEO.

.eco will be established for individuals to express their support for environmental causes, for companies to promote their environmental initiatives, and for environmental organizations to maintain their websites in a namespace that is more relevant to their core missions. By charter, a majority of the profits of the .eco initiative will be distributed to support environmental causes.

“We are thrilled to have Surfrider’s support for our .eco initiative,” said Fred Krueger, CEO of Dot Eco LLC. “We commend Surfrider for the wonderful work they are doing for our nation’s oceans and beaches.”

The advisory board of Dot Eco LLC includes Davis Guggenheim (director of An Inconvenient Truth), Roger Moore (renowned actor and Goodwill Ambassador for UNICEF), Richard Muller (Author of Physics for Future Presidents and contributor to the Intergovernmental Panel on Climate Change) and Jim Dufour of the Scripps Institution of Oceanography.

About Dot Eco LLC
Dot Eco LLC was founded in 2008 by Fred Krueger, Clark Landry and Minor Childers to secure, operate and promote the .eco top level domain in order to promote environmental initiatives and awareness. Dot Eco LLC will be applying for the .eco top level domain through the ICANN gTLD application process in late 2009.

About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots environmental organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Now in its 25th year, the Surfrider Foundation has grown from a small group of dedicated surfers in Malibu, California to a global movement made up of over 50,000 members and 90 chapters worldwide. For more information visit us at www.surfrider.org.