Sydney, Australia – On the opening day of the ICANN Conference, Dot Eco LLC – the organization dedicated to promoting the acceptance and implementation of the .eco top-level domain debuted a short film that features environmental leaders endorsing Dot Eco’s application to operate the .eco web address. Examples of other top-level domains include .com, .biz, .org and .edu. The Dot Eco LLC film features former U.S. Vice President Al Gore stating: “For more than three decades I have been trying to raise awareness about the very real and growing threat of the climate crisis. Today, as part of this effort, I am here to propose a new top-level domain called “dot eco” for corporate, non-governmental, and individual environmental websites.”

Sierra Club Executive Director Carl Pope states: “We’re delighted to put our support and endorsement behind Dot Eco… Your customers, your friends, and your colleagues will know that you’re putting your address where your values are – at Dot Eco.” The film also features avid endorsements from Jim Moriarty, CEO of Surfrider Foundation; Davis Guggenheim, Director of “An Inconvenient Truth”; Richard Muller, Professor of Physics at UC Berkeley and contributor to the Intergovernmental Panel on Climate Change; and Roger Moore, actor and UNICEF Goodwill Ambassador; as well as others. (more…)