Mark Massara of the Sierra Club, will oversee all policy formation and registration criteria for the proposed top-level domain
SAN FRANCISCO, CA, AUGUST 18, 2009 — Dot Eco LLC, the group backed by Al Gore, The Alliance For Climate Protection, Sierra Club and Surfrider Foundation, announced another of its key appointments. Today, the group announced that renowned activist, Mark Massara, is joining the initiative as its Chief Policy Officer to oversee policy development and legal concerns for the new top-level domain.
“Mark’s result-oriented approach is synonymous with our mission to effect real change. His lifetime of activism is known and respected in the environmental community, and we are proud to be aligning our efforts with this force of nature,” said group founder, Fred Krueger.
The environmental community can be assured that there will be sound ground rules and enforceable policies for individuals and businesses who register a .ECO domain name. Massara’s dedication to promoting legislation that defends the environment indicates the kind of strength and integrity that the group wants the .ECO principles and guidelines to be associated with.
“Climate protection is single most important pressing worldwide issue humanity faces. Sierra Club is working with Al Gore to meet the challenge, but we will only be successful with legislation, funding and action. I am thrilled to be working with Dot Eco LLC, who realize the enormity of the task at hand and the immediate need this critical undertaking.” said Mark Massara. (more…)